Viji and Fashion That Cares, it’s the encounter of two companies that share common values and the same vision of where the Fashion sector should go, in particular towards more traceability and transparency. It appeared therefore natural that they now combine their skills to strengthen their support for brands that are committed to a sustainable transformation.
Traceability and transparency are two inseparable axles of CSR strategies, but their implementation can be complex because our sector is very fragmented, making information difficult to retrieve, as well as challenging to proceed with data quality check and real time updates. Consumers are increasingly aware and demanding, and they expect brands to make strong commitments that can be proven. Thanks this strong partnership, Viji and Fashion That Cares are now joining their forces to respond positively to these issues!