The Origin of ViJi
Anne-Laurence and Josselin, a long history with textiles!
We met 20 years ago, when we both worked in a large French textile group. Logistics, supply chains and project management for one; quality, purchasing and intrapreneurship for others. At that time it was the full boom of the globalization of production and fast fashion. After 25 years cumulated to work in this field, including a part in the producing countries, we make the following observation: the sector badly needs to progress to be up to the environmental and social stakes, and the expectations of its consumers in terms of traceability and transparency.
Increasingly glaring findings
We could quote you tons of figures on the environmental and social impact of fashion, but you've probably already heard them. In fact, more than 80% of you denounce the lack of information on eco-responsible fashion (source: ifm, première vision study on eco-responsible fashion). We have therefore chosen to put our expertise at the service of this cause by starting with a question: "How can we help both brands to progress on transparency and eco-responsibility, and consumers to have easy access to reliable information? This is the mission ViJi has set itself.
What we do
ViJi designs innovative ways to collect, authenticate and disseminate reliable Social and Environmental Responsibility (CSR) information on brands and their products.
We divided this information into 4 themes: health safety (Is this product really harmless for my skin or that of my child?…), Social conditions of production (Can I be sure that the workers who have worked on this product have been decently treated? ...), traceability (What were the different stages of manufacturing this product? ...) and the environmental conditions of manufacture (What is the overall impact of my product on the environment ? …).